What Every Local Business Website Needs
Forget the extras. These are the handful of things that actually turn a local website into a source of customers.
Local business websites fail for boring reasons. Not because they lack animation or a clever tagline, but because they make it hard to do the one thing a customer came to do. Here's the short list that actually matters.
One obvious next step
Call, book, order or get directions — pick the single most valuable action and make it impossible to miss on every page. A site that offers five equal options gives the visitor a decision to make, and the easiest decision is always to leave.
Your basics, above the fold
What you do, where you are, when you're open, and how to reach you. It sounds obvious, yet an astonishing number of local sites bury opening hours three clicks deep. On a phone, that information should be visible or one tap away.
Speed on a phone
Most of your visitors are on mobile, often on patchy signal. If your site takes more than a couple of seconds, you're losing people who were ready to buy. Speed is not a technical detail — it's the front door.
Real photos, not stock
Photos of your actual shop, food, team or finished work outperform generic stock imagery every single time. They prove you exist, show what people are getting, and make the decision feel safe.
Proof that you're good
A few genuine reviews or testimonials, placed where someone is deciding, do more work than any amount of copy about how passionate you are. Let your customers do the persuading.
Findable on Google
A properly set-up Google Business Profile, accurate details, and a site structured so search engines understand what you offer and where. Most local customers start their search on Google — being absent there is the most expensive mistake of all.
Thinking about a project?
Tell us where your business is now and where you want it to go.
Start a project